2010-09-16 Monthly Meeting: Reinventing The Customer Edge: Social Media And Innovation In The Enterprise

Social media is all the buzz and it’s here to stay — with very good reason. The infrastructure of communication, sensing and connecting has been forever changed as organizations become more agile and “edge-based.” As former Harvard Business School professor and author John Sviokla explains, edge-based organizations are those most able to dynamically adjust to changing business situations. They share information broadly, train people to use data appropriately and with integrity, and empower them to take action. Social media today is driving more organizational power to the edge as organizations use this powerful new medium to generate demand and reinvent how they market and service their clients. Social media can also spur collective innovation and sharpen knowledge management and coordination inside your company. In this session, John will share his hands-on perspective about how some large organizations are using social media to empower and extend their most vital, profitable business activities.

Our speaker:

John Sviokla
Vice Chairman
Diamond Management and Technology Consultants

John Sviokla is vice chairman of Diamond Management & Technology Consultants, Inc. (NASDAQ: DTPI) and serves a wide range of clients focusing on how technology changes competition, organizations and marketing. Prior to joining Diamond, John researched and taught at the Harvard Business School for twelve years in Marketing, MIS, and Decision Sciences. His extensive writings have appeared in books and journals including the Harvard Business Review, Sloan Management Review, Fast Company, CIO magazine and the Wall Street Journal. He is a frequent speaker at executive forums worldwide and earned his BA from Harvard College, and his MBA and DBA with a major in management information systems from Harvard University. He can be found at www.sviokla.com.